Wake Tech Road Scholars

This logo and brand I created for the Wake Tech Road Scholars Run and Walk. It is a 5K to raise money for Wake Tech Student scholarships.

The client asked the initial logo design to be for a T-shirt. The challenge was to create a great logo to tie the brand together that is strong enough for a t-shirt design. I was asked to use two colors to keep the print cost down.

After we had the initial designs done, the project called for a collateral package as well as a Graphics Standard Manual. I designed other items that could be sold to the participants leading up to and during the 5K road race.

For the logo concept I used symbols of academia and road signage to inspire my designs.