The objectives for this project was to create a booklet that would give future clients the ability totake their projects from concept to printed pieces. The design needed to emphasize how printing processes affect design choices. The specifications for final piece were a 7.5” x 9” twelve page saddle-stitched booklet. I contributed of the images and photography used in the booklet. Content was used from attributed sources but I edited it accordingly.
I wanted a bright color palette for this piece. The graphic was my starting point. I used the golden spiral as my inspiration. I carried this into the heights of my headings and text, arranging them in proportion to one another with the golden ratio.